The Artefact
The Opportunity Map. One page the committee can price.
Every opportunity ranked on value potential, feasibility, risk and
evidence quality, each with its evidence level, the counterfactual that
would prove it after close and one recommendation. Worked example with
illustrative figures, not a client result.
OpportunityIndicative valueEvidence todayWhat would prove itRecommendation
Discount and pricing leakageOrder-to-cash · 12 sales teams
€0.9m–€1.6mgross margin, annualised
V2 · Modelledpolicy-versus-actual on 24 months of invoiced lines
Phased rollout by region, difference-in-differences on a locked leakage baseline
Pursuefirst 100 days
Claimed AI servicing automationSeller’s EBITDA bridge
€2.4m claimed€0.4m evidenced today
V1–V3 · Mixedone team in production, the rest roadmap
Re-measurement of the live team against its own pre-deployment baseline
Repricebase case on the evidenced part only
Billing and contract data qualityTwo acquired entities
Enablerno standalone value; gates two opportunities
V1 · Hypothesisedno single customer identifier across entities
Nothing yet: the data cannot carry a test until it is reconciled
ProtectFoundations, before either test
Field service scheduling engineVendor proposal in the data room
€0.2m–€0.5mat a €1.1m licence and integration cost
V1 · Hypothesisedvendor benchmark, not this business
Interrupted time series on one region, only after the data work above
Deprioritiserevisit at mid-hold
The map is the hand-off: after close, the top hypothesis enters Value Lab
as Stage 1, with the baseline definition already written.
See the Value Lab method →